Job Description
Drive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties. Deliver complete, test-ready user experiences—from concept and ideation through high-fidelity prototypes and dev hand-off—backed by A/B test results and user insights. Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post-test iteration. Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction. Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs. Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints. Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization. Propose and implement design process improvements that enhance experimentation velocity and design scalability.
About Launch Potato
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.