Senior Director, Performance Creative

Oversee and inspire the Performance Creative department by setting a clear vision, driving creative excellence, and aligning strategic priorities with client and business goals. Partner with the team in building out Statements of Work (SOWs) that define deliverables, timelines, and KPIs. Manage and mentor a diverse team of designers and creative strategists, building career paths, fostering creative excellence, and providing frequent, thoughtful feedback. Architect and implement AI-powered workflows and systems that enable scalable creative production, leveraging tools for ideation, scripting, storyboarding, editing, and versioning. Act as a strategic creative lead across major accounts, helping clients connect creative performance with business outcomes. Partner cross-functionally with Brand Creative, Influencer, UGC, Media, Strategy, Account Management, Project Management, and Operations to create aligned, performance-driven campaign plans across the full funnel.