Paid Social Campaign Manager

Forbes Advisor is seeking a Paid Social Media Buyer to manage and optimize paid media campaigns on Meta and TikTok and across multiple verticals, including Health, Insurance, and Financial Services, while reporting to the Director of Performance Marketing. Responsibilities include analyzing campaign performance metrics, collaborating with creative teams to develop ad creatives, conducting A/B testing, and maintaining detailed performance reports. The role requires proven experience in media buying on Meta and TikTok, strong analytical skills with proficiency in tools like Google Analytics and Excel, and excellent communication skills to work effectively across teams. Knowledge of Health, Insurance, or Financial Services verticals is a strong advantage.