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Responsibilities:
- Own Binance's presence in AI-generated responses across all major LLMs.
- Build and maintain llms.txt, structured data, and knowledge graph signals.
- Define and track GEO as a standalone acquisition channel.
Requirements:
- 5-6+ years of hands-on SEO experience, including technical SEO at enterprise scale.
- Real, mechanistic understanding of LLM retrieval and citation.
- Proven ability to lead GEO strategy independently.
Why Binance:
- Shape the future with the world's leading blockchain ecosystem.
- Collaborate with world-class talent in a flat, user-centric global organization.
- Thrive in a results-driven workplace with opportunities for career growth.
Binance
Binance is the world's leading blockchain ecosystem and largest cryptocurrency exchange by trading volume and registered users, trusted by 300+ million people in 100+ countries. We are a results-driven organization with a flat structure, offering innovative opportunities and career growth.