Marketing Analyst Manager

Analyze marketing and brand performance across key geographies; Track brand dynamics, campaign effectiveness, and channel contribution; Collaborate with research agencies by setting tasks, ensuring research quality, and interpreting results. You'll prepare regular reports and presentations for the team and shareholders, build systems for data collection, storage, and visualization (dashboards, BI systems), and automate data collection and analysis processes to implement best practices. Forecasting and scenario modeling will involve developing “what-if” models to evaluate how changes in budget or media mix impact business results. Additionally, conduct competitive analysis, monitor competitors’ activities, and identify opportunities for brand growth. Form strategic recommendations by translating analytics into clear insights and actionable plans to optimize budgets, channels, and content.