As a trusted deliverability advisor, you will provide reactive and proactive consulting on sending performance and reputation management. You will conduct detailed deliverability audits, including authentication (SPF, DKIM, DMARC, BIMI), DNS configurations, and infrastructure setup. You'll monitor sender reputation data across IPs and domains using tools like Google Postmaster Tools, Microsoft SNDS, and Validity Everest. You will diagnose and resolve deliverability issues such as blocklists, spam traps, and engagement drops.
You will partner with Product and Engineering to identify systemic deliverability trends and influence roadmap priorities, as well as build educational content (articles, webinars, internal guides) to share insights across teams and with customers. You will provide strategic IP warming and inbox placement guidance for high-volume senders, and collaborate with Customer Success to create long-term deliverability improvement plans for key accounts. Staying current on new regulations and standards (Gmail/Yahoo sender requirements, CAN-SPAM, GDPR, TLS-RPT, and more) is a must.