You'll be responsible for owning top-of-funnel content, which involves writing, editing, and commissioning content to increase awareness of PostHog, its products, and new launches. This includes creating high-intent landing pages, product comparisons, and in-depth guides.
Supporting product launches will be a key part of your role, where you'll contribute to writing and editing content or developing content plans for new product or feature releases. You'll be on top of content performance, identifying unexplained traffic drops, and determining what content drives intent and conversions.
Additionally, you'll maintain existing content to keep it up-to-date and visible in search engines, assessing priorities for improvement. You will also drive standards upwards in every area, from internal linking to content organization and tagging.