Senior User Growth & Lifecycle Specialist

Manage and collaborate with teams and oversee global lifecycle marketing campaigns. This individual will have a strong understanding of the general methodology of product and campaign operations, such as AB testing, funnel analysis, and lifecycle strategies. They will be responsible for providing campaign ideas and guidance to team members. Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates. Build a comprehensive user lifecycle management system and user segmentation framework, and enhanced user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling. Design and optimize user referral and viral growth mechanisms to drive product organic growth. Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources. Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns. Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.