Manager Marketing

Responsibilities:

• Support and execute brand strategy, maintaining consistent voice, creative standards, and messaging across B2B and DTC channels.
• Coordinate brand governance processes including creative reviews, compliance checks, and claims management.
• Collaborate with retail customers and sales teams to execute shopper marketing programs (in-store, retail media, promotions, digital).

Performance Marketing:

• Own day-to-day DTC marketing performance, tracking and optimizing acquisition, conversion, retention, and LTV metrics.
• Execute and optimize performance marketing programs (paid media, SEO, affiliates, partnerships).
• Manage lifecycle marketing programs including email/SMS, loyalty, subscriptions, and referral initiatives.

Leadership & Mentorship:

• Lead and mentor a high-performing marketing team by setting clear goals, coaching consistently, and creating growth opportunities that build both individual capability and collective impact.