Senior Specialist, Lifecycle Marketing

Play a critical role in reimagining and implementing proactive client communication journeys across the Wealthsimple client base. This role is both technical and creative where you’ll execute end-to-end lifecycle marketing initiatives, coordinate with product leadership and lean into improving the product ecosystem, partnering with lifecycle marketing leadership to build a world-class lifecycle function, including developing a strategic experimentation roadmap and leveraging AI to drive efficiencies and personalization efforts. The ideal candidate can think “client first”, balance multiple projects without sacrificing quality, and understands the interconnected technical and creative elements of consumer performance marketing programs.