Sr. Manager, PR & Communications

Own the company's external communications strategy, including press, media relations, strategic announcements, and corporate reputation management. Develop and execute PR strategies and story angles that promote Caribou’s mission, while proactively identifying opportunities to insert our perspective into relevant news cycles. Partner with brand, content, product marketing, and exec teams to align messaging and ensure consistency across earned, owned, and paid channels. Translate customer stories and product innovation into newsworthy brand narratives. Leverage internal and external data to identify newsworthy trends and stories that will generate media coverage and position Caribou as an industry leader. Pitch media outlets to secure earned placements across print, digital, and broadcast platforms. Respond to media inquiries, manage Caribou’s newsroom, and serve as the point of contact for proactive and reactive media engagement. Write press releases, news blogs, talking points, backgrounders, articles and press kit materials. Build and maintain relationships with journalists, producers, editors, and influencers to generate consistent media coverage and drive organic leads. Support internal communications initiatives and employer brand storytelling to engage and inspire current and potential employees. Write and manage executive and company content for LinkedIn, speeches, events, and earned placements, ensuring consistency of voice. Manage Caribou’s corporate and employee reputation across Linkedin, Glassdoor, and similar platforms to reinforce our employer brand and company culture. Track and analyze PR impact, including media reach, sentiment, and share of voice, and communicate results to leadership.