VP of Digital Growth

This role is responsible for accelerating digital growth across acquisition, conversion, and retention while owning the end-to-end performance of our digital P&L. You will lead cross-functional efforts to build a high-performing digital engine, optimize the customer lifecycle, and uncover innovative, scalable opportunities for sustainable growth. Own and lead the digital growth strategy across customer acquisition, conversion rate optimization, and lifecycle marketing. Drive lifecycle and retention marketing strategies across CRM, email, SMS, and personalization to enhance user engagement and LTV. Partner with product and engineering to optimize onboarding, conversion flows, and performance levers across the full digital funnel. Build and manage a high-impact team across e-commerce, development, UX/UI, analytics, and growth to execute rapid experimentation and optimize user experience.