Audience and Events Marketing Manager

About the Role:

• Build and grow the audience for Masters of Scale Summit and other WaitWhat experiences.
• Own the full attendee journey from audience recruitment to post-event communication.

Audience Development & Community Building:

• Build and grow the Summit audience through relationship-driven outreach, founder recruiting, and strategic partnerships.
• Pull attendee history data from HubSpot and coordinate high-touch invite campaigns.
• Partner with Sales to expand audience acquisition through referrals and ecosystem partnerships.

Marketing Strategy & Campaign Execution:

• Own the Summit marketing calendar and develop integrated campaigns across email, web, social, and paid channels.
• Manage internal review processes and track campaign performance for continuous optimization.

Attendee Experience & Communications:

• Own attendee communications across the full event lifecycle to create a premium experience.
• Serve as primary point of contact and gather feedback through surveys to improve future events.