Sr. Director, Consumer Intelligence & Strategy

WHO ARE WE?:

• We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements space, including OLLY and SmartyPants.
• We believe the best growth strategies start with a deep understanding of people.

THE ROLE:

• As Senior Director, Consumer Intelligence & Strategy, you will lead the Consumer Intelligence & Strategy function, setting the consumer and growth intelligence agenda.
• You will partner across brands, innovation, sales, eCommerce, finance, and marketing to ensure decisions are rooted in consumer understanding.
• You will lead a team responsible for consumer insights, analytics, foresight, AI-enabled intelligence capabilities, and performance measurement.

KEY RESPONSIBILITIES:

• Define and lead the consumer intelligence strategy and multi-year enterprise intelligence agenda.
• Serve as the voice of the consumer, translating insights into actionable recommendations for brand strategy, innovation, and growth.
• Lead the transformation into an AI-first intelligence organization, building scalable capabilities.

WHAT WE OFFER:

• 4 weeks PTO, plus paid holidays and 12 Mental Health Days per year.
• 100% paid parental leave, fertility and adoption benefits.
• Annual bonus, 401(k) match, and hybrid work stipends.