Lifecycle Marketing Specialist

The Lifecycle Marketing Specialist will play a pivotal role in planning, executing, and optimizing email campaigns that drive engagement, nurture leads, and improve customer retention. You will work closely with the Growth Marketing Director and cross-functional teams (content, design, and sales) to deliver personalized, impactful email marketing experiences to our audience. From demand generation to customer lifecycle campaigns, you’ll own the email strategy and be a key driver of Teikametrics’ overall marketing performance. Develop and execute email marketing campaigns across various stages of the customer lifecycle (lead nurture, onboarding, re-engagement, product adoption). Use HubSpot to create, manage, and track email campaigns, leveraging segmentation for targeted communications. Collaborate with the Growth Marketing Director to ensure alignment between email campaigns and overarching marketing objectives. Manage email lists and segmentation, ensuring campaigns are targeted and personalized for maximum impact. Continuously optimize email content for deliverability, open rates, click-through rates (CTR), and conversion rates. Track and report on the performance of email campaigns, analyzing key metrics like open rate, CTR, conversion rate, and ROI. Conduct A/B tests on subject lines, copy, CTAs, and sending times to improve performance. Provide regular performance reports to the Growth Marketing Director and other key stakeholders, using insights from both HubSpot and Salesforce to inform future strategies. Create and optimize automated email workflows (welcome series, lead nurture, product recommendations, etc.) within HubSpot. Monitor and refine email funnels to ensure they are aligned with buyer personas, product offerings, and overall brand voice. Build and implement lifecycle email strategies to improve customer retention, product adoption, and upselling. Leverage Salesforce data to enhance email segmentation and personalization, ensuring consistency across email marketing and CRM touchpoints. Sync lead and customer data between HubSpot and Salesforce, maintaining accurate and up-to-date contact records to improve targeting and lead nurturing.