Job Description
We’re seeking a strategic, creative, and technically proficient Senior Consumer Lifecycle Marketing Manager to lead personalized, data-driven engagement strategies that nurture and retain members across their health journey. You’ll develop and manage timely, relevant communications that educate, motivate, and engage our audience to take the next step in understanding their health or participating in research. You’ll own full-cycle campaign development, working with cross-functional teams to build journeys that reflect user behavior, health interests, and readiness.
You'll create segmented, automated campaigns across the customer journey using Customer.io. Deliver compelling, mission-aligned messaging across email, SMS, and in-app channels that are personalized based on member behavior, health status, and research readiness. You'll use tools like Segment and Google Analytics to guide segmentation, monitor engagement, and refine audience targeting.
About Care Access
Care Access is a unique, multi-specialty network of research sites which operates as one connected team of physician investigators, nurse coordinators, and operations managers.