Paid Social Content Strategy Manager

What you will accomplish:

• Own the end-to-end paid content strategy across all performance marketing channels, ensuring creative aligns with campaign goals and platform best practices.
• Partner with media buyers to translate performance data into actionable insights and content briefs.
• Create an inventory of all Bobbie brand, UGC, and creator content and a system for managing this content on an ongoing basis, ensuring the ROI of previously produced content.

What we would like you to have:

• 6+ years of experience in performance-driven content strategy, with a strong focus on paid social.
• Proven experience working with a DTC brand; apparel or CPG category experience strongly preferred.
• Deep understanding of the paid media landscape (especially Meta, TikTok, YouTube) and how content impacts performance.

Compensation and Benefits:

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie