Paid Social Lead

Full-Funnel Ownership:

• Lead the strategy, daily management, and scaling of Meta, TikTok, and Pinterest.
• Implement and manage AI-driven workflows for creative iteration, copy generation, and predictive performance modelling to increase speed-to-market for new ads.
• Stay current with social and paid media trends, communicating developments to leadership.

Budget & Creative:

• Manage a 7-figure annual spend, ensuring efficient allocation across regions and provinces to meet weekly net-growth targets.
• Parter with the brand and content teams to develop snackable and purpose-driven ad creative.
• Lead the content iteration process, testing hooks, re-hooks, and CTAs to maximize conversion rates.

Measurement:

• Utilize attribution tools to track blended ROAS and make data-driven decisions based on TRUE cohort retention data.
• Understand the relationship between CAC, LTV, and churn and be able to translate complex data into actionable growth strategies.