Growth Marketing Contractor (Paid Media)

Paid Acquisition Management:

• Own execution and optimization of paid acquisition campaigns across multiple platforms.
• Support additional platforms such as Google Ads, LinkedIn, TikTok, Reddit, and other emerging channels.
• Launch and manage campaigns including audience targeting, bidding strategies, and budget allocation.

Creative Testing:

• Launch and iterate on ad creative and messaging in partnership with the marketing team.
• Test new creative concepts including UGC, testimonials, and performance-driven formats.
• Identify patterns in winning creatives and scale successful concepts.

Performance Optimization:

• Monitor and improve key metrics including CAC, cost per published listing, and ROAS.
• Run structured experiments across audiences, creatives, placements, and campaign structures.
• Scale winning campaigns while maintaining efficiency targets.