SEM Specialist

Responsibilities:

• Ensure paid search campaigns deliver positive ROI by managing bidding, targeting, budgets, and search terms across multiple accounts.
• Execute strategies for keyword opportunities, campaign structuring, and utilizing tools like DSA and Pmax to meet performance goals.

Professional Competencies:

• Possess a passion for digital marketing and a detailed knowledge of PPC best practices, principles, and standards.
• Demonstrate a proven ability to achieve targets and impact ROI with strong attention to detail in a deadline-driven environment.

Professional Skills & Qualifications:

• Require 1+ years of experience managing paid search campaigns on Google and Bing Ads, with proficiency in MS Excel and data manipulation.
• Need strong analytical and strategic thinking skills, experience with tools like SEM Rush, and proficiency in smart bidding strategies.