Paid Ads Specialist (APAC)

Build, manage and optimize paid social campaigns across TikTok, Meta (Facebook & Instagram), Twitter, and Reddit for the APAC region. Provide training, guidance, and support to junior team members and the paid ads intern. Analyze campaign performance data and generate actionable insights to improve ROI and scale campaigns effectively. Coordinate with creative, content, and campaign teams to align paid ads strategies with overall marketing goals. Stay up-to-date with platform updates, industry trends, and competitor activities to maintain competitive advantage. Assist in developing and documenting workflows and processes for paid social campaigns. Support cross-channel collaboration and contribute to broader paid media strategy discussions. Manage budgets and pacing for paid social campaigns in coordination with the budget and strategy lead. Participate in regular reporting to stakeholders on campaign performance and progress.