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Measurement & Analysis:
- Measure PR/comms performance across media, social, and influencer channels
- Build and refine Boolean queries to track coverage, sentiment, and key message pull-through
- Analyze results and clearly articulate business impact
Reporting & Insights:
- Deliver recurring reports (monthly/quarterly) on media performance and sentiment drivers
- Create clear, insight-driven decks for leadership and stakeholders
- Conduct deeper analyses on brand trends and global conversation themes
Execution & Operations:
- Own day-to-day measurement workflows, dashboards, and ad hoc requests
- Help standardize reporting and measurement practices across teams and agencies
- Act as the “voice of measurement” for the comms organization
Airbnb
Airbnb's Communications team focuses on shaping global perception and driving positive conversation. They are a large organization and foster a collaborative environment.