Product Marketing Manager

The Product Marketing Manager provides support to cross-functional teams for successful GTM outcomes. They research, analyze, and document findings, potentially coaching other team members. This role designs, delivers, and executes marketing and communication strategies, recommending improvements based on performance analysis. They model new product plans and routes to market, considering resource needs, and establish relationships with executive leaders to present product functionalities. Driving end-to-end planning, aligning with business owners, and mitigating risk are key responsibilities. This role also develops positioning and messaging for product expansion, identifies customer needs, and monitors market trends. Communicating product value propositions, managing market mapping, and assisting with training material messaging are essential functions.