Senior Lifecycle Marketing Specialist

Roofr 🏠🤖☺️

Remote regions

Canada

Salary range

$58,904–$73,630/year

Benefits

Job Description

Roofr is seeking a Sr. Lifecycle Marketing Specialist to drive revenue growth. Reporting to the Senior Lifecycle Marketing Manager, you’ll collaborate with internal teams to build and optimize multi-channel campaigns that deliver the right message at the right moment. As a technical and creative marketer, you’ll lead end-to-end lifecycle efforts across email, SMS, in-app messaging, SDR sequences, drip flows, and more, supporting the customer journey from acquisition to activation, retention, and expansion. You’ll work cross-functionally with Revenue Ops, Growth, Product Marketing, and Performance teams to ensure campaigns are deeply segmented, data-driven, and aligned with key business goals. Obsess over Roofr’s customer lifecycle, from acquisition through activation, retention, and expansion, using data‑driven insights to inform targeted lifecycle enhancements.

About Roofr

Roofr’s CRM connects solutions—along with payments, material ordering, and more—into a seamless, powerful platform for roofing businesses.

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