Institutional Content Marketing Manager

Create impactful institutional content by developing high-quality, segment-specific materials for institutional audiences, including educational primers, white papers, case studies, and market insights, positioning Kraken as a trusted thought leader. Fuel demand generation and sales enablement by producing compelling content assets that power lead generation campaigns, nurture programs, and sales conversations, supporting deal velocity and account growth across institutional and B2B segments. Drive a consistent narrative across channels, partnering with Growth, Product Marketing, and Sales to align messaging and ensure content is designed effectively for distribution across social media, web, newsletters, and performance marketing campaigns.