Director of Finance

As our Director of Finance, you’ll be the financial architect behind our next stage of growth—building the models, insights, and systems that help us scale smartly. From forecasting and cash flow management to driving profitability and ROI across channels, you’ll ensure our business moves quickly while staying financially sound. As a trusted partner to the leadership team, you’ll bring clarity, discipline, and vision to every decision, enabling us to serve our customers, expand into new markets, and maximize long-term impact. The Opportunity: Strategic Financial Planning & Growth: Develop and execute long-term financial strategy aligned with brand goals. Build financial models to assess new revenue channels. Evaluate capital investment opportunities and ROI (tech, fulfillment centers, new product launches). Support pricing, discounting, and promotional strategies with profitability analysis. Budgeting, Forecasting & Performance Tracking: Lead annual budgeting and monthly/quarterly re-forecasting processes. Build and maintain rolling forecasts that account for seasonality, marketing campaigns, and growth initiatives. Monitor and report on KPIs specific to eCommerce. Cash Flow & Treasury Management: Manage liquidity and working capital to support inventory purchases, marketing spend, and fulfillment cycles. Forecast cash needs around production, supply chain lead times, and peak sales events (Black Friday, holidays). Negotiate and manage banking relationships, credit facilities, and reserves. Financial Compliance & Risk Management: Oversee accounting operations, tax compliance, and financial audits. Establish internal controls and financial policies. Mitigate risks related to vendor contracts, foreign exchange (for international sales), and supply chain disruptions. Cross-Functional Business Partnering: Work closely with Marketing to measure CAC, LTV, and campaign ROI. Partner with Merchandising & Product teams on margin analysis, pricing, and assortment planning. Collaborate with Operations & Supply Chain on demand forecasting, COGS optimization, and logistics costs. Provide the CEO and leadership team with financial insights to guide decision-making. Systems, Processes & Team Leadership: Implement or optimize financial systems. Automate reporting and improve data accuracy for faster decision-making. Recruit, mentor, and develop a high-performing finance and accounting team. Ensure finance is scalable as the brand grows into new geographies, categories, or channels.