Digital Marketing Specialist

As a Digital Marketing Specialist at Aledade, you’ll play a vital role in driving the success of our digital outreach by planning and executing high-impact campaigns that engage healthcare providers and decision-makers. Your work across email marketing, paid media, landing pages, and web content will directly support our mission to help independent primary care practices thrive. By optimizing performance through data-driven strategies and seamless execution, you’ll help amplify Aledade’s brand, attract the right partners, and contribute to the continued growth of our value-based care network. Design and implement integrated digital marketing campaigns across the entire digital journey. Align marketing initiatives with overall business goals, ensuring a consistent brand message across platforms. Conduct A/B testing to optimize all marketing assets including subject lines, content, and ad creatives. Utilize analytics to track performance metrics and generate insights for improvement. In partnership with team leadership, craft and implement email marketing strategies, including segmentation and targeting based on customer behavior and preferences. Develop and refine email content and copy, incorporating personalization techniques to boost customer interaction. Partner with team leader on creating and overseeing paid advertising strategies, leveraging PPC, programmatic, display, and content syndication. Work closely with cross-functional teams including Portfolio, Field Marketing, Customer Experience, Marketing Ops, Sales and Corporate Marketing teams to align digital strategies with business objectives.