Job Description
Trustwell’s Demand Generation Specialist will be responsible for developing and driving successful demand generation and digital marketing programs. This role will define and execute campaigns across various channels and will play a pivotal role in the growth of Trustwell by creating, optimizing, and managing marketing campaigns that attract new qualified leads and convert them. You will be directly responsible for meeting acquisition goals by designing, executing, measuring, and optimizing multi-channel marketing programs.
You'll work closely with the sales team to improve upon current initiatives and identify new opportunities to build a scalable demand engine built upon awareness, demand, pipeline, and bookings. You will have proven success executing campaigns in B2B and/or SaaS. You will develop and manage multi-channel demand generation programmes, including email marketing, digital advertising, content syndication, webinars, and industry events.Work with sales to develop messaging, positioning and outreach tactics that engage prospects.
About Trustwell
Trustwell is on a mission to change the food industry by connecting product development and regulatory-compliant labeling with supplier compliance.