Define and manage the Salesforce roadmap across Sales Cloud, Service Cloud, Data Cloud, and related AI capabilities (Einstein GPT, Agentforce). Lead discovery and research to uncover user needs, system gaps, and value opportunities across student recruitment, enrollment, and success journeys. Partner with Salesforce and implementation vendors to optimize consumption of platform roadmaps and innovation cycles. Own and prioritize the Salesforce product backlog, translating strategic objectives into detailed epics, user stories, and success criteria. Lead sprint planning to ensure delivery of scalable, high-quality solutions.