Senior CRM Marketing Manager

The Athletic is seeking a Sr. CRM Marketing Manager to join our team. In this role, you’ll contribute to the strategy and execution of high-impact programs that engage readers with our journalism, drive action around key sports moments, and promote deeper use of our app and features. The ideal candidate is a customer-focused, results-driven marketer with a strong track record of using CRM to shape user behavior through thoughtful experimentation and optimization. Lead CRM strategy and execution for key sports moments and product initiatives. Work closely with editorial to plan around major sports moments, staying attuned to the global sports calendar to identify high-impact opportunities to drive feature adoption, content engagement, and habit formation. Partner with product marketing to support feature launches and ongoing education efforts. Drive continuous improvement of business and channel-specific KPIs. Identify opportunities to integrate product launches and sports moments into lifecycle programs through automation, personalization, segmentation, and testing roadmaps. Assist in The Athletic’s email service provider relationship. Drive data-driven projects with product, engineering, and analytics to strengthen CRM’s ability to target users through automated and triggered touch points. Collaborate with Analytics, Product, Marketing, Design, Data Science and Engineering on email strategy, execution and testing as well as new omni-channel technical integrations.