Senior Content Marketing Manager, Demand Gen

Develop and execute content strategies that support demand generation campaigns and business goals. Write high-quality content assets across the buyer journey. Own the content lifecycle: planning and positioning, writing, reviewing, and publishing. Partner with Product Marketing, Growth, Brand, and Design teams to shape campaign messaging and formats. Ensure content is SEO-informed, visually engaging, and optimized for performance. Use Google Analytics (GA4) and heatmapping tools (CrazyEgg) to tie content efforts to performance outcomes. Use AI and research tools (e.g., ChatGPT, Gemini, SEMRush) to streamline research, drafting, and testing. Analyze campaign performance to iterate and optimize based on what’s working. Collaborate cross-functionally to bring campaign experiences to life across social, email, web, events and more.