Senior Manager, Member Experience Marketing

Member Journey and Experience Strategy:

• Maintain a deep understanding of the end-to-end member journey from outreach to re-engagement.
• Create journey maps, communication plans, and strategies that address member needs and barriers.
• Champion the member perspective across marketing, operational, and digital initiatives.

Content Strategy and Development:

• Lead development of clear, trustworthy content across email, SMS, web, portals, and print.
• Translate complex clinical and healthcare information into plain-language member communications.
• Ensure content adheres to brand, health literacy, accessibility, privacy, and regulatory standards.

Lifecycle Marketing and Data:

• Build automated and trigger-based lifecycle programs across owned channels.
• Use CRM, marketing automation, and analytics platforms to segment audiences and optimize performance.
• Turn data into actionable recommendations to improve member engagement and retention.

Cross-Functional Leadership:

• Partner with website, recruitment, design, data, operations, and clinical teams for a connected experience.
• Manage communication calendars to avoid duplication and maintain consistency.
• Lead complex projects from strategy to implementation with clear plans and stakeholder alignment.