Lifecycle Marketing Manager

The Role:

• Own the marketing engine that drives eligible employees to engage and enroll at qualifying life events.
• Your numbers are engagement rate, contact rate, enrollment rate, and cost per enrollment.

What You'll Own:

• Multi-channel lifecycle campaigns across email, SMS, direct mail, print, and landing pages for When Choice and When Medicare.
• Medicare 64½ outreach journeys, separation journeys, client playbooks, and conversion testing.

What You Bring:

• 5+ years in lifecycle, growth, or engagement marketing with direct ownership of conversion metrics.
• Hands-on marketing automation/CRM skills and analytical fluency to build segmentation and read the funnel.