Senior Manager, Programmatic B2B
Remote regions
USBenefits
Unlimited PTO
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Strategy and Execution:
- Lead B2B programmatic strategy development aligning audience, messaging, and media delivery to client business objectives.
- Manage campaign execution and optimization across display, video, native, and ABM-driven programmatic programs.
- Partner with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics.
Collaboration and Growth:
- Collaborate with key B2B data and technology partners to maximize platform capabilities and evaluate emerging solutions.
- Support new business efforts by contributing programmatic insights, recommendations, and pricing considerations.
- Partner with paid social, search, and content teams to create cohesive full-funnel demand generation programs.
Qualifications and Culture:
- 3–5 years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients.
- Strong understanding of B2B buying journeys, including account-based marketing and funnel-stage optimization.
- Wpromote offers a remote-first culture with unlimited PTO, 100% paid parental leave, and a commitment to diversity and inclusion.
Wpromote
Wpromote is a digital marketing agency recognized as a Best Place to Work by Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency. They prioritize a remote-first culture, work-life balance, and diversity, with office hubs in Los Angeles, Chicago, and New York.