Creative Lead, Copy (TV & Video)

We're looking for a talented and dynamic Creative Lead, Copy with a passion for TV and video advertising. This is an exciting opportunity for a creative leader who excels at crafting compelling narratives for a variety of screens, from quick-hitting paid social spots to longer-form video content and TV commercials. The ideal candidate is a strategic storyteller with a proven track record of writing impactful, results-driven copy. You'll have experience working both in an agency setting and on the client side, giving you a unique perspective on the creative process from all angles. A deep understanding of direct response (DR) principles is essential; this isn't just about brand-building, it's about driving action and measuring success. Duties and Responsibilities: Lead the conceptual development and execution of video and TV campaigns, including scripts for :15 and :30 second spots Craft engaging and effective scripts for various video platforms, including YouTube, OTT, and paid social Develop scripts for user-generated content (UGC) and talking points for influencer and podcast host collaborations Collaborate with our internal creative team and external agencies to bring ideas to life, from initial concept to final production Opportunity to stretch your creative muscles across other channels as needed, including email marketing and paid social Understand consumer research and pain points to write compelling, persuasive copy with clear CTAs to drive conversion Collaborate with cross-functional partners to ensure a consistent and cohesive brand voice across all consumer touch points Review performance data to understand what's working and what's not, and use those insights to optimize future creativity