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Core Responsibilities:
- Serve as the single source of truth for business performance, focusing on retention and growth.
- Move beyond dashboards to provide actionable diagnostic insights that influence strategic decisions.
Key Metrics and Analysis:
- Own activation, D1/D7/D30 retention, WAU, cohort behavior, CPA by channel and market.
- Build measurement layers for major launches (3D World of Minds, native app, account-level subscriptions).
- Convert product, billing, and engagement data into clear business recommendations with confidence scores.
Collaboration and Impact:
- Partner with GTM and vertical product managers to size opportunities and set targets.
- Run experiment-and-learn loops to decide where to double down and where to stop.
- Communicate insights to stakeholders up to the board level, ensuring analysis leads to concrete action.
Animoca Brands Limited
Animoca Brands is a digital entertainment company specializing in blockchain-based gaming and NFTs. It has a global team with a culture focused on innovation, data-driven growth, and agile learning.