Sr. Product Analyst

Responsibilities:

• Own end-to-end product analyses across Funnels, Websites, Forms, and other LeadGen products, turning ambiguous questions into structured recommendations.
• Partner with Product Managers to define success metrics, build dashboards, and measure feature adoption and business outcomes.
• Lead funnel and journey analyses to identify friction, conduct cohort and segmentation studies, and size opportunities for product improvements.

Requirements:

• 4-7 years of experience in Product Analytics or a related analytical role, with strong SQL proficiency and end-to-end project ownership.
• Demonstrated ability to lead customer research, design A/B tests, and communicate findings to influence product decisions.
• Experience with product analytics tools like Amplitude or Mixpanel, and a solid understanding of product metrics such as activation, retention, and conversion.

What Success Looks Like:

• Move from "we think this is happening" to "we understand what is happening, why it matters, and what to do next."
• Product teams have clearer success metrics, more reliable measurement, and a stronger understanding of customer behavior.
• Your work directly influences product strategy, roadmap prioritization, and investment decisions across HighLevel’s Lead Generation portfolio.