AEO & GEO Lead

What you’ll be doing:

• Build and own Spring Health’s company-wide AEO and GEO strategy, spanning both B2B employer and D2C member audiences.
• Test content, page structures, formats, sources, authorship signals and technical changes to understand what actually drives AI visibility and citation.
• Partner with Web and Engineering to address technical barriers and improve structured data, schema, semantic HTML, internal linking, site architecture and crawlability.

What success looks like in this role:

• Improve Spring Health’s visibility and citation across priority AI-powered search and answer platforms for B2B and consumer.
• Increase qualified website traffic and engagement from AI-powered search and discovery channels.
• Launch and evaluate a consistent pipeline of AEO and GEO experiments, using results to determine what approaches should be scaled.

What you’ll bring:

• 5+ years of experience in technical SEO or search visibility, with full-time focus on AEO and GEO in recent years.
• Hands-on experience improving visibility across AI-powered search and answer engines such as ChatGPT, Gemini, Claude, Perplexity or Google AI experiences.
• A strong understanding of how search engines and LLM-based systems crawl, index, retrieve and cite web content.

Nice to have:

• Experience with server logs or crawler analysis.
• Basic HTML/CSS, Python or SQL, APIs and automated workflows.
• Experience with proprietary research, or healthcare and other regulated categories.