Creative Strategy Director

Manage and mentor a team of creative strategists, graphic designers, and video editors, providing guidance, feedback, and support to ensure the team's growth and overall success. Foster a collaborative and innovative environment that encourages creativity and excellence in design execution. Ensure that all design work reflects the brand's identity, style, and tone consistently. Collaborate on creative strategies that drive brand awareness, customer acquisition, and revenue growth across various digital platforms, including website, social media, email, and paid advertising. Serve as the singular Marketing liaison with GM, Merch, Inventory, Sourcing for assigned pods. Collaborate with internal stakeholders to understand business objectives, target audience, and product offerings. Ensure that marketing efforts lead to success from a revenue vs. forecast perspective, and category MER (efficiency) within owned categories. Build and utilize data-driven insights and performance metrics to refine design elements for continuous improvement. Conduct in-depth market research, competitor analysis, and customer insights to identify opportunities and challenges in the e-commerce landscape. Partner with the Influencer team to refine shoot briefs for use in UGC testimonial videos.