What You’ll Do:
- Own and scale paid acquisition across major platforms, planning and optimizing campaigns with full budget ownership.
- Drive consistent MQL production with clear targets tied to pipeline revenue, tracking core metrics like CPL and CVR.
Funnel Build and Optimization:
- Design and run continuous A/B tests across landing pages, creatives, and conversion paths to improve performance.
- Identify drop-offs and implement solutions to increase lead quality and ensure funnels align with campaign intent.
Messaging and Scaling:
- Work closely with sales to gather feedback on lead quality and translate insights into stronger campaign positioning.
- Double down on high-performing campaigns and audiences to scale efficiently based on real revenue feedback.
Channel Acceleration:
- Scale distribution across YT, IG, LI, and email through high-velocity testing and partnership with creative teams.
- Implement structured testing frameworks to improve engagement and ensure consistent messaging across all channels.
Martell Group
The Martell Group builds people, brands, and ventures to create meaningful impact across its four companies in Media, B2B SaaS, and AI. Founded by serial entrepreneur Dan Martell, it is a company that values leadership, growth, and simplicity and aligns world-class talent where their impact is greatest.