Senior CRM Manager

Location & Benefits:

• Fully remote role within UTC -1 to UTC +3 time zones, allowing work across the UK, Europe, and Africa.
• Offers professional development programs, coaching partnerships, and flexible working arrangements to support career growth and work-life balance.

Your Core Responsibilities:

• Design and scale automated, multi-channel customer journeys across SMS, WhatsApp, push, and in-app messaging to drive retention and upsell.
• Build behavioral trigger-based systems to move customers from entry products to higher-value bundles based on payment and engagement data.
• Own retention economics by tracking LTV, cohort retention, and upsell performance, translating insights into actionable growth initiatives.

What You Need:

• 6+ years of experience in building and scaling CRM or lifecycle marketing, ideally in high-frequency engagement models like MVNOs, super-apps, or FinTech.
• Hands-on proficiency in CRM platforms such as Braze or CleverTap for building automated journeys and conducting rigorous A/B experiments.
• A business-outcome mindset focused on measurable results like LTV growth and retention revenue, not just engagement metrics.