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Responsibilities:
- Owning the global content strategy across B2C and B2B, UK and US markets
- Partnering with D2C and B2B Marketing Leads to ensure content supports acquisition, conversion and commercial pipeline goals in both markets
- Driving Scan.com's organic content programme in tandem with our SEO consultant
Achievements:
- Contributed meaningfully to B2B pipeline through thought leadership
- Built and executed a global content strategy that is driving measurable growth in non-branded organic traffic
- Optimized our content operations
Requirements:
- Demonstrable knowledge of the US healthcare system
- Supporting the Sales team with high quality collateral and content assets that build pipeline
- Owning or significantly contributing to an organic content programme that delivered measurable SEO results
Scan.com
Scan.com is a digital health scale-up that makes diagnostics accessible, fast, and transparent. They have successfully launched multiple platforms and products, raised over $100m in VC funding, reached profitability, and have a growth trajectory of over 100% YoY.