Senior Area Manager, Community

Community Strategy:

-Design, execute, and continuously evolve the East Coast community strategy in alignment with broader organizational goals.

-Lead the planning and delivery of community programs, including Academy Light activations, new store openings, and local events.

-Track, analyze, and report on community KPIs to inform strategic decisions and optimize engagement.

Relationship Management:

-Build and maintain strong relationships with athletes, guides, ambassadors, pro partners, and grassroots communities.

-Oversee regional ambassador programs and ensure consistent, high-quality experiences across markets.

-Deep understanding of outdoor, adventure, and urban community landscapes.

Cross-Functional Collaboration:

-Collaborate with Marketing, Retail, Brand Experience, and Field teams to amplify community initiatives and ensure alignment across channels.

-Manage budgets for community initiatives, including paid media allocations and ROI analysis.

-Experience managing and developing teams in high-performance environments.