Demand Marketing Manager

As a Demand Marketing Manager, you’ll play a key role in generating new business opportunities, optimizing marketing campaigns, and ensuring our messaging resonates with our audience. If you thrive in a fast-paced environment, love data-driven decision-making, and enjoy collaborating across teams, this role is for you! What You’ll Do: Own Your Market: Develop a deep understanding of our products, unique value propositions, and how they fit into the broader industry landscape. Know the Customer: Research ideal customer profiles, key personas, and their buying journey to craft compelling marketing strategies. Execute Winning Campaigns: Plan and roll out quarterly demand generation strategies, leveraging events, digital marketing, sales campaigns, SEO, paid media, and email nurtures. Drive Cross-Functional Collaboration: Partner with content, web, paid media, and events teams to ensure seamless execution and alignment with marketing best practices. Optimize & Measure Performance: Track campaign success, flag execution gaps, and adjust strategies to maximize marketing ROI. Budget & Vendor Management: Ensure spending aligns with approved budgets while maintaining high-quality vendor relationships. Test & Improve: Establish A/B test plans, refine campaign processes, and continuously optimize performance. Maintain Brand Consistency: Review and QA marketing materials to ensure messaging and branding remain cohesive.