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Role Overview:
- Report to the Senior Copywriter and collaborate with the creative team on paid video campaigns, SEO blog posts, and Meta content.
- Drive both growth and social impact through compelling, on-brand copy that balances performance with humanity.
What You’ll Do:
- Script and concept videos with the video team, such as playful co-founder showdowns optimized for conversion.
- Write SEO-driven blog posts that boost rankings, like a cheeky article on scrunch vs. fold toilet paper.
- Partner with Digital Product on A/B testing to elevate the site experience and craft direct mail inserts.
Team Culture:
- Join monthly Creative Pin Ups and Copy team meetings to celebrate work and share inspiration.
- Contribute to Creative Team squads that build a positive, collaborative culture.
- Work fully remote within Australia on a 12-month fixed-term contract.
Who Gives A Crap
Who Gives A Crap is a leading eco-friendly household essentials business that donates 50% of profits to provide clean water and toilets globally. With over 250 people across the UK, US, Australia, and Canada, the company fosters a purpose-driven, collaborative culture aiming to increase its annual donation tenfold over the next 5-10 years.