Refine the words that guide millions of users focusing on mobile UX writing, microcopy, and marketing content—crafting clear, compelling language for in-app experiences, feature naming, and upsells. Bring cohesion drafting UX content strategy and guide the brand through its next stage of growth.

Writing confident, thought-provoking copy for social, paid, email, site, and beyond. Self-editing copy to align with Grove’s voice and style guide; Collaborating with art, design, brand, marketing, and ops to deliver timely, impactful creative. Brainstorming PR-worthy campaigns and brand initiatives. Understanding and connecting with the Grove customer, crafting copy that inspires and resonates with them.