Remote Content Jobs • A/B Testing

The Content Marketing Manager, B2C, turns complex health-benefit concepts into clear, useful content, helping consumers choose, use, and love HealthEquity. You'll build and execute a consumer content strategy across the full lifecycle, so more members open accounts, contribute confidently, and save more on healthcare. The role involves pairing sharp copy with our brand voice, testing relentlessly, and optimizing campaigns, journeys, and product experiences.

Looking for a Senior Conversion Copywriter to join our dynamic marketing team, your advanced expertise in persuasive communication and passion for women's health will directly drive significant business growth and elevate our brand presence. You will own the conversion copywriting strategy, crafting impactful and empathic copy across a diverse range of platforms. Your proven ability to blend sophisticated conversion-focused writing with the authentic Winona brand voice will be critical.