Paid Search Analyst II

Core Responsibilities:

• Manage and optimize paid search and paid social campaigns for a portfolio of home services clients like HVAC, plumbing, and roofing.
• Lead client performance calls, translate data into insights, and confidently recommend next steps to drive business impact.
• Align campaigns with each client's operational reality, including capacity, geography, and seasonality.

Ownership & Strategy:

• Own the end-to-end outcomes for your book of business, from strategy and execution to performance.
• Audit accounts, build new campaign structures, and play a key role in client onboarding and success.
• Constantly test, learn, and improve by launching A/B tests across ads, landing pages, and targeting strategies.

Collaboration & Environment:

• Collaborate across channels by working alongside SEO, content, and CRO teams to create cohesive strategies.
• Work in a fully remote, home office setup with independent work and regular client interaction.
• Operate in a fast-moving, performance-focused team where reporting and communication are clear and actionable.