Job Description
This role will build and scale the full-funnel growth engine across our Valuation & Property Services ecosystem, supporting both the Construction Professional Services (CPS) and Appraisal business units. This position is the strategic backbone of our growth efforts — ensuring we generate demand consistently, intelligently, and profitably.
- Integrated demand generation programs spanning SEO, content, email, lifecycle entry points, webinars, and events
- Align paid media with top- and mid-funnel strategy
- Identify and prioritize high-impact opportunities to generate net-new lead sources.
- Full content strategy for CPS and Appraisal, ensuring alignment with product launches, state expansions, and BU revenue priorities.
- Ensure all content supports the buyer journey and strengthens traffic-to-lead conversion.
About Colibri
Colibri is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001.