This role will drive Nowair’s GTM strategy from testing to traction by running fast experiments, validating which messages and channels convert, building youth community momentum, and preparing to scale the winners across Kuwait and the GCC. This role begins as hands-on and execution-heavy, then evolves into leading scalable marketing growth as Nowair expands post-pilot.
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Run and optimise LinkedIn Ads and Google Ads campaigns to drive qualified leads. Develop and execute A/B and multivariate tests across ad creatives, messaging, and landing pages. Test, scale, and refine campaigns for maximum ROI. Conduct keyword and audience research to refine targeting. Track, report, and optimise based on performance metrics. Collaborate with sales and marketing colleagues to align campaigns with commercial goals.