National Vice President, Content and Channel Strategy

The National VP of Content and Channel Strategy is a senior leader responsible for developing and executing a unified approach to how content is written, structured, distributed, and optimized across platforms. This role leads the planning, creation, and deployment of modular content tailored to platform behaviors, audience needs, and enterprise campaign goals. It combines content leadership with channel expertise to ensure every piece of content performs across the full funnel, from awareness to action. The VP partners across teams to define omnichannel strategies, support campaign activation, and build content that drive consistency, efficiency, and measurable impact. This includes optimizing for emerging technologies such as AI Overviews, Google SGE, schema-based search results, voice assistants, and emerging. They oversee the channel strategy that drives how content is modularized, adapted, and distributed across platforms (email, social, video, web, paid media, SMS, and organic channels). In close partnership with marketing, business stakeholders, digital and creative teams, they ensure content is not only high-quality but channel-native and audience-optimized. They champion a 'make once, publish everywhere' model to maximize reach, efficiency, and performance across the ecosystem.